Originally from Korea, Eun-jung Choi started her fashion design studies in Seoul before coming to France. She entered the Studio Berçot in Paris and graduated in 2007.

In 2008, Eun Jung won the « Prix du Ministère de la Jeunesse et des Sports » at the Dinard International Young Designer Festival. With this first winter collection, she favoured full and soft lines, leaving the figure visible, always in tight osmosis with her creations.

After this great experience, and two internship at Chloé and Sonia Rykiel, Eun Jung decided to create her own brand. In 2009, she will be participating to the Montreal Fashion week and the “Défilé des créateurs français”, where her Spring/Summer 2010 collection will be revealed.